YOUR DIET IS LIKE A BANK ACCOUNT. GOOD FOOD CHOICES ARE GOOD INVESTMENTS
- Bethenny Frankel -
Once upon a time there was a girl with a craving. Her name was Sofie and she couldn’t shake her longing. Her back started aching and suddenly she was stuck. Stuck within the four walls of her house. Unable to move her cravings grew. She wanted it to stop. Searching for answers to make them go away, she found an study from Harvard saying “to beat a craving you have to meet a craving”. With nothing to lose she decided to try and asked where can I find my healthier alternative to Stop My Craving matching my dietary needs and lifestyle requirements? Before long she was searching online but couldn’t find an easy solution. It wasn’t clear what products to trust and where to buy. Going to the store, she heard many people dealing with similar issues and Sofie came up with an idea, “What if we made a platform where anyone can type in their dietary needs and lifestyle and be matched with healthy ethical alternatives?"
And that is the story of how StopMyCraving was born, a solution to help everyone with a craving along. To make it easier to find healthy choices that taste great and don’t compromise quality. We understood we can’t just go to the store, because the supermarkets charge high entry prices for everyone who want to be involved. From £50,000 to £1,000,000 not all brands can afford to be around. That is why we decided to step up, to create a space where you and I can support ethical producers all day long! We tested it with two leading organisations to find out how can we learn and improve.
WE TESTED IT!
1200 users tested with Puregym and Diabetes UK
3 Months of testing with 200 brands and 2000 products
Find high quality products
Find good variety of products
Match users to products based on diet and lifestyle
Faster access by delivery of products
Our learnings were approved and we were invited to present at Websummit in Lisbon
where one investor (H-FARM) decided take a chance on us to help our dreams come true.
AND NOW OUR E-COMMERCE IS OUT!
And this is how we came to StopMyCraving 2.0 with help and advice for a new partner in crime and through research that made us grow and learn how to make a successful startup come about. We still need to grow and improve but for now we hope our current solution will do. We hope you like it and will try our service, if you have some ideas we’d love to hear from you to help make it even stronger. Thank you for your time and now go on, have a little scroll :-).GO TO E-COMMERCE