How did it begin?
The founder, Sofie Dralle, started StopMyCraving after struggling with cravings and food allergies. At the same time, she had a back injury and was unable to move outside the four walls of her house. Being stuck inside, the cravings grew and taught by society to suppress cravings rather than embrace them, she found that this lead to an unsustainable diet.
She asked: “How about if we create a platform where you can type in your dietary needs and lifestyle preferences and be matched to healthier alternatives to cravings from ethical producers?” and the vision to: “Help people find healthy alternative snacks and drinks to cravings, from small natural producers, matching your personal dietary needs and lifestyle” was born.
How did we get where we are?
The beta was launched In February 2016 and tested with Diabetes UK and Puregym during the summer.
Upon attending Websummit in fall 2016, the first round of funding was successfully raised following a successful acceleration with H-Farm and Cisco technologies until March 2017.
During this time...
The second platform was formed and Sofie also met Caroline Blackmore who later the same year joined as a co-founder. With her experience as an accountant and nutritionist, she was and is the perfect fit!
During the fall 2017 StopMyCraving was awarded top 20 startups in the UK by Deloitte & The Pitch, was accepted to Europe’s best Accelerator, Accelerace and mentioned as top 21 growth startups in Denmark by bootstrapping.dk.
The second version launched
The second version of the platform was launched in February 2018 and we can’t wait to grow the platform!
So who’s the dream team making it happen?
Meet the Dream Team
Sofie Annikki Dralle
CEO & Founder
Passionate about revolutionizing the diet & snack industry, she believes we should embrace cravings with healthy alternatives, instead of suppressing them. With a background in M&A, she was awarded 30 under 30 for Natural & Organic Products Europe in 2018.
COO & Head of Products, Co-Founder
As a qualified nutritionist, Caroline loves ingredients! She sources unique and artisan products from small producers that importantly have to pass our taste test. In our small team in work, she is always bringing in new products for us to try and savour.
She loves to create what user sees, touches and experiences. One of the main purposes in her life is encouraging more women in the tech industry!
Passionate about teaching and sharing the knowledge. 5 startup experience with scalability and reliability web application development. He loves the new technologies and always eager to learn more.
Social Media & Marketing
Deesha runs our social media & marketing. She is aiming to pursue a career in Digital Marketing & Social media. A devout vegetarian, she is passionate about health and fitness.
Elbetel is responsible for our StopMyCraving community. She is passionate about helping people get the best customer experience and learning more on nutrition. She also hopes to become an entrepreneur one day!