People no longer need to hunt down goji berries and nut milk in health food stores. They are now common ingredients on supermarket shelves thanks to a recent boom in more health-focused items.
As someone who has had an interest in health and wellness for a number of years and who is now running my own food blog, I’m very aware of the growing health scene. From the rise in plant-based eating to the rise in awareness of a brand’s eco-friendly ethics, there have been many health trends in recent years. In this article, I will explain the trends that are due to make a big impact in 2019.  


Eating insects, also known as “entomophagy,” seems to be picking up speed. Personally, I have eaten both protein and energy bars that contain cricket flour and absolutely love the flavours! Once you get past the perception of eating bugs and see the nutrition it can provide, it just becomes another regular food.

Crickets, for example, are a great source of vitamin B12, iron, calcium and omega 3 fats. It is simple to sub some of the regular white flour for cricket flour in certain products in order to receive these benefits.

Furthermore, consuming insects rather than meat is more environmentally friendly. It takes little energy, water, and land to farm when compared to standard meat (12 times less feed compared to raising cattle).

Since crickets match the protein content of meat without the sat fat or environmental impacts, brands feel encouraged to develop products such as cricket based cookies and breads, which I have confidence that we’ll be seeing more of in 2019.

Fermented foods

Knowledge of our microbiome seems to be mounting fast, and so is the growth in fermented products containing beneficial bacteria in order to keep our guts in tip-top shape. Kombucha (a type of tea) of all flavours are appearing on shop shelves. Kefir, whether it’s cow, goat or coconut-based, can be found in supermarkets and kimchi (spicy veg mix) can be ordered in high street food chains! Evidently, this trend isn’t just a fad.


In today’s modern, always switched-on society, we are in greater demand for products that help combat stress and balance out the body. Enter adaptogens!

An adaptogen is a herb that enables the body to better handle stressful situations by adapting to the needs of the body. Adaptogens can include herbs or vitamins as a source of energy to fuel a busy day. It can regulate the body’s production of stress hormones such as cortisol. Or, it can be used to balance out hormones thus allowing better sleep or relaxation. Adaptogens can be used even to boost immunity or focus. Some examples include; mushrooms, maca, moringa, ashwagandha, rhodiola, ginseng, and matcha.

Individuals can purchase Adaptogens on their own such as moringa powder, in capsules such as ashwagandha, or in tea forms such as matcha or ginseng. Brands are now even formulating adaptogens into drink blends. In the hope that consumers will add them to their daily routines, these products could be seen more in 2019.


Hidden veggie products
Smart producers have begun to capitalise on healthy eating trends by formulating more fruit and veggie-based products. Even supermarkets are stocking items such as cauliflower-based pizza, broccoli rice, lentil pasta, pea crisps, and beetroot infused wraps.

Plant-based products help to increase fibre and lower carbs. Fruit and veg based products have also taken centre stage thanks to the rise in vegan/plant-based eating, which has seen the humble jackfruit transform into “pulled pork”. This type of product is now so sought after that Wicked Kitchen has recently expanded its range in Tesco due to popular demand and shows no signs of slowing down anytime soon.


Personalised nutrition/genetic testing
With conflicting advice on how or what to eat, people are now hungry for the truth of what’s best for their body. More research on our genes and microbiome reveals more about individual benefits. For example, some people are poor caffeine metabolisers, and it provides more negative effects than benefits. Therefore, people want more personalised testing to provide them with information on how to feed and look after their bodies.


CBD (cannabidiol) products
As more attention is being drawn to the potential benefits and uses of CBD oil (a non psycho-active compound from the hemp plant), the desire for CBD infused products increases. I’ve personally spotted not only the pure oil itself but also infused coconut oil, teas, and even chocolates!

In my view, as both demand for drug alternatives to ailments (such as insomnia, pain etc) and the amount of research increases, so will the number of products that feature its use.  



Overall, customers want to spend their money on products that provide more sustainability or functional-based health. Because of this, these trends are due to be at the forefront of the wellness scene in the coming year.



Interested to read more topics take a look at our article The chemical in fruits and vegetables!



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