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Privacy Policy

Privacy Policy

This Privacy & Cookies Policy (the “Policy”) of Stopmycraving Ltd, company number 9865794, of 14 Capital Mill Apartments, 10 Whiston Road, London, E2 8FX (hereafter “stopmycraving”, “we” or “us”) sets out how stopmycraving uses and collects information about you when you use our website at (the “Website”). stopmycraving is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this Website, then you can be assured that it will only be used in accordance with this Policy.

stopmycraving may change this Policy at any time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. If you do not wish to accept the new Policy you should not continue to use the Website. If you continue to use the Website after the date on which the change comes into effect, your use of the Website indicates your agreement to be bound by the new Policy.

This Policy was last changed on 21 May 2018.

This Policy can be stored or printed using the buttons at the top of this page

1- ICO registration: For the purposes of data protection legislation, stopmycraving is the controller for the processing of your personal data. stopmycraving has notified the Information Commissioner’s Office (“ICO”) of its processing of personal data. The notification indicates what data is processed by stopmycraving and for what purpose, and to which persons or entities the data will be provided. Click here to consult the notification in the public register of the ICO. stopmycraving’s registration number is ZA243333.

2- Information which is collected about you when you use the Website:   stopmycraving may collect the following information from you when you use  the Website:

a. any information which you enter into the Website when creating a personal user account (the “Account”), specifically your name, e-mail address and demographic information such as your postcode, product preferences, dietary interests, behavioural patterns related to dietary preferences, lifestyle goals, food allergies, food preferences and previous order history;

b. your e-mail address which you enter to subscribe to stopmycraving’s newsletter

c. the information collected by stopmycraving’s use of cookies and similar technologies (please see Clause 9 below); and

d. if you sign into your Account using a social network, we may be able to access certain information about you through that social network that you have agreed to make available; for example on Facebook, your Facebook ID, information relating to your friends, profile picture, gender, language, geo-location or the device you are using. You can change what information we access by changing your privacy features on your social network accounts.

3 - How the information collected about you when you use the Website is used: The information about you described in Clause 2 may be used by stopmycraving as follows:

a. the information in Clause 2(a) is used to provide the Website features to you. stopmycraving requires your name, e-mail address and address in order for you to be able to use the Website including to complete an order, create an Account, pay for products, ensure delivery of such products to you and other information, such as your item preferences, are used to suggest other products you may be interested in;

b. the information in Clause 2(b) is used to allow stopmycraving to send to you its newsletter via email, which is an optional feature of the Website; 

c. the information in Clause 2(c) enables stopmycraving to undertake administration tasks in relation to the management of the Website, to provide technical support and troubleshooting, and to tweak, tune and facilitate the improvement of the Website and the products featured on the Website;

d. your e-mail address and some of the information in Clause 2(a) may be used (subject to you having provided your express consent when registering or us otherwise being permitted to do so via applicable data protection and direct marketing legislation) to provide other information and offers that we think you might be interested in, to send e-newsletters relating to our latest developments, new products, links to content that we think you will like, promotional offers, discounts and loyalty rewards;

e. all of the information in Clause 2 is used in anonymised form for stopmycraving’s own research and marketing purposes as well as to improve its existing service and develop new services that can improve your user experience; and

f. all of the information set out in Clause 2 is shared with third parties as described in Clause 5 below.

4 - Grounds for processing: stopmycraving relies on the following processing grounds to collect the information set out in Clause 2:

a. necessity in terms of your name, e-mail address and delivery address collected under 2(a) – required in order to send products to you;

b. the legitimate interests processing ground to collect the other information set out in Clauses 2(a) and 2(c). It is in stopmycraving’s legitimate interests to collect such items of personal data because this is necessary in order to provide and improve the services that it offers to you and to make the Website a profitable commercial offering.  The items of personal data collected are, in being limited to “business card” type data, not of a nature whereby your rights and freedoms as a data subject are outweighed by such data collection;

c. the consent processing ground to collect the information set out in Clause 2(b). Users agree to subscribe to stopmycraving’s newsletter by providing their email address, indicating their consent to be contacted by stopmycraving in relation to the receipt of such newsletter.

5 - Sharing information with third parties: stopmycraving shall not sell, distribute or lease your personal information to third parties unless we have your permission or we are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. Your information may, subject to stopmycraving’s obligations to comply with applicable data protection legislation, be shared with the following third parties:

a. Website optimization and other technical tools that assist in the function of our Website, including VWO and Google Analytics;

b. Our payment processors and providers such as Stripe, Paypal and Online Invoices;

c. Customer support provider – Zendesk;

d. E-mail newsletter provider – Mailchimp and Mailgun;

e. Survey provider Surveymonkey;

f. Assist with online marketing such as SemRush and Moz;

g. Providers who assist us with our internal collaboration and design processes such as Zeplin and Trello;

h. E-commerce platform and blog providers – Magento and Wordpress;

i. Delivery providers such as Despatchbay;

j. Hosting and storage providers such as Amazon, Google Drive and Bitbucket;

k.having taken precautions to maintain the security of such information, stopmycraving may share this information with its regulator (the ICO); anonymised form, stopmycraving may share the information with:

i. your social networks who may combine this information with other information they hold about you – you should refer to your social network’s privacy policy to see how they will use this information;

ii. any third party, in relation to the sale of some or all of stopmycraving’s business, or its assets, or as part of any business restructuring or reorganisation. stopmycraving will take steps with the aim of ensuring that your rights continue to be protected if your personal data is transferred in accordance with this clause; 

iii. data aggregators and platform providers as part of an analysis of user metrics or sales performance; or

iv. law enforcement agencies in compliance with law enforcement.

6 - Links to third party websites and third party adverts: Stopmycraving is not responsible for the privacy policies and practices of other sites even if you access them via the Website. You should check the policy of each site you visit and contact its owner or operator if you have any concerns or questions. In addition, if you link to your Account from a third party site or via a social network, stopmycraving is not responsible for the privacy policies and practices of the owners or operators of that third party site and recommends that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions. 

7 - Security: Stopmycraving is committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial policies to safeguard and secure the information we collect online. You may also change your Account settings on your social networks to prevent both us and third parties seeing information in relation to you.

8 - Storage and Data Retention: We store your personal data in the EEA and we retain your personal data for as long as you have an active Account with us. We will delete your personal data on the date one month after the date on which you terminate your Account or, if no such termination occurs, after an 18 month period of Account inactivity. You can close your Account at any time by following the instructions supplied via your Account.

9 - Cookies:

a. What are Cookies? Cookies are small text files that are placed on your device when you use the Website. stopmycraving’s use of cookies is detailed below. Session cookies enable you to move from page to page within the Website and any information you enter will be remembered but is deleted when you close the Website or after a short period of time. Persistent cookies allow us to remember your preferences and settings when you use the Website in the future. 

b. Disabling Cookies: The use of the cookies described above improves the functionality of the Website and your experience of using them. If you do not want these cookies to be served on your device, you are able to disable them by changing the settings within the Website, or on your device. Please note that if you do decide to disable cookies you may not be able to access some of the Website, and some of the features of the Website may not function properly. 

c. Third Party Cookies: Third Party advertisers may place or read cookies on your browser or device in the Website. This Policy is applicable only to the use of cookies by stopmycraving and does not cover the use of cookies by any third parties (including advertisers or social media companies). 

d. More information: To find out more about how cookies work, how to manage and delete them and to see which ones have been set please visit or

stopmycraving uses cookies and similar technologies in the following ways when you use the Website:

Privacy Policy